A Must-Read for PR Firms: Firm Voice: Outstanding Best Practices for Public Relations Firms
This essential resource is chock full of business-building strategies to differentiate your firm. Get tips on increasing revenues, generating new business leads, improving client relationships and attracting and retaining the top talent – all culled from thousands of interviews with PR leaders.
Find a mix of “Best Practices” features, “My Opinion” op-eds, and “One on One With” interviews with key industry thought leaders.
Purchase the full book, or by the chapter which includes: Agency Management, New Business, Talent & Training, Digital & Online Media, Client Relations, Media Issues and Trends, and Practice Areas/Other. Full Tables of Contents can be found below.
Firm Voice: Outstanding Best Practices for PR Firms
The 2009 Firm Voice Compendium featuring over 140 articles written by the industry’s leading professionals
Regular Price: $299.95 (Member Price: $199.95)
Chapter 1: Agency Management
From new ways to practice open-book management and offer profit-sharing plans, to innovative ideas for launching diversity initiatives and programs designed to drive greater performance and profit, these articles do more than give lip service to agency management theory. View Table of Contents
Regular Price: $59.95 (Member Price: $49.95)
Chapter 2: New Business
Essential new business development areas are tackled throughout the 15 featured articles in Chapter 2. From proven ways for crafting winning client proposals to new business pitching pitfalls to avoid; it’s all here: Countless tips and rainmaking strategies sure to help your firm attract – and keep – more new clients in the year ahead. View Table of Contents
Regular Price: $49.95 (Member Price: $39.95)
Chapter 3: Talent & Training
From anti-poaching tips and fresh ideas attracting attracting nontraditional, diverse talent to senior level executive tips for setting up university-level professional development programs, what you read in Chapter 3 will you drive retention, results and ROI. Whether you’re an agency owner, manager or staff member – you’re sure to find something that will help you get the most out of yourself and your team. View Table of Contents
Regular Price: $49.95 (Member Price: $39.95)
Chapter 4: Digital & Online PR
The 23 articles contained in Chapter 4 reveal how others are taking advantage of exciting opportunities in the digital and online world – and outline exactly how your teams can do the same to grow your firm’s business. From building a better agency website that attracts more clients to tapping Twitter as a media relations and productivity tool these tactics and techniques will help you take your online efforts to the next level. View Table of Contents
Regular Price: $49.95 (Member Price: $39.95)
Chapter 5: Client Relations
The PR agency business is, at its core, a service industry. With more firms to choose from as competing disciplines make inroads into traditional communications it’s therefore more critical than ever for PR shops to practice superior client service. The 19 in-depth service journalist articles in Chapter 5 outline the very best in client retention secrets that successful, veteran account reps have been using for years. View Table of Contents
Regular Price: $49.95 (Member Price: $39.95)
Chapter 6: Media Issues & Trends
The information sectors and world around PR firms are in great flux. Perhaps nowhere is this more apparent than in the mainstream media. From key policy changes that impact agency operations to emerging consumer markets, what you find in Chapter 6 will help arm you and your firm with the facts and foresight you need to be an agency of the future. View Table of Contents
Regular Price: $49.95 (Member Price: $39.95)
Chapter 7: Other PR Categories/Practice Areas
A recent survey by the Council revealed that building new business, retaining client relationships and building an agency brand were the top three concerns shared by most firm principals, managers and staff. The 18 articles in Chapter 7 present our commitment and reportage on these and other topics. View Table of Contents
Regular Price: $49.95 (Member Price: $39.95)
